Let’s say facebook is a big solution for small and medium business advertisement. are you know spending thousand dollar may not bring any result for some cases? why this happen! i know a certain number of my client who spend a lot of money for their product & service promotion but result is zero. this type story may be created for several reason.
Wrong creative ads & text description
I notice a lot of time some of bannar indicate a product or service but text description is not match as a result target audience can’t find the ads. thus the way facebook ads shown it to random people. you can’t even trace it but blowing your ads spending. set a good description which is keyword based. in that case your banner need to clean with very small text.
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User interest, Target audience part
Social media user has a behaviour in every account. they personalized everything after opening facebook account. for an example- everyone like some page, follow some group, post something that is related product & services. facebook keep some records of this type movements. they implement advertiser demand on such behavior. you should select a correct age, location (city or country) and gender. thus the way you can gain a lot of real clients. retargeting is another solution. someone visited your ads but did not click on the link such a people should retarget for best results.
Ads buget, Spending limit & display setup
Ads budget depends on your keyword CPC. facebook primarily show you how much people can reach for your target budget. for a better result you should apply $5-10 daily budget in order to track the result for at least 3 days. your monthly spending limit also require in the plan it is helpful to control your maximum cost.
For the display setup use news feed & story plus instagram. based on previous experience i can say it will bring you best result. for necessary purpose you need debuging the result and monitor everyday. should you need any idea related your fb ads don’t hesitate to commenting here.
